Levis Tops themselves with Viral Video
Friday, 19 December 2008
by Paul O'Brien
Leave it to Levis to come up with a better video the day after I post their previous attempt in my “best of” picks for ’08. Nice work! Careful with this one though, it makes you cringe a bit. I’m all the more impressed if this is the work of Wieden + Kennedy who has
- Published in Brand Marketing, Social Media, Vendors / Agencies
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Best Viral Marketing Videos of 2008 – or – How to Succeed in Viral Marketing Without Really Trying
Friday, 19 December 2008
by Paul O'Brien
Yesterday’s contemplation of “Viral Marketing” led me on an exploration of the best and worst our industry had to offer this year. Here are some thoughts on best practices. Levis How do we know this for Levis? Nothing more than the classic patch on the back. One of my favorites. Be careful of the source
- Published in Brand Marketing, Social Media
AdBrite Continues to Impress, Making Rich Media Turnkey
Thursday, 25 September 2008
by Paul O'Brien
How does one best distribute online video promotions, rich format advertisements, or engaging interactive banners? With the incremental cost of media creation, marketers need the most efficient and effective means of delivery and targeting available. Adbrite has announced that it now supports rich media across a network of 70k sites. I’m told by Paul Levine,
- Published in Brand Marketing, Display Advertising, Vendors / Agencies
Integrate Search Marketing with Offline! (for cryin’ out loud!)
Tuesday, 09 September 2008
by Paul O'Brien
My heart bleeds with tears of sorrow at the discovery by iProspect and JupiterResearch that nearly half (45%) of search engine marketers do NOT integrate their search marketing efforts with offline channels. diable pensez-vous?!? (pardon my french) How can we be doing this when evidence consistently shows that a majority of searchers are driven to
- Published in Brand Marketing, Display Advertising, Paid Search, Search
AdBrite is the #3 Fastest Growting Advertising Company in America
Monday, 25 August 2008
by Paul O'Brien
One of my personal favorite ad networks, AdBrite, was named one of the fastest-growing private companies in America in Inc. Magazine’s annual Inc. 5000 list. As one of the easiest networks to leverage, Adbrite is a turnkey advertising solution for online marketers enabling anyone to quickly launch a banner campaign with innovative targeting and broad
- Published in Brand Marketing, Display Advertising, Vendors / Agencies
Behold! The Rise of AdPlanner
Wednesday, 25 June 2008
by Paul O'Brien
Available only in closed beta, Google AdPlanner promises to help you identify websites your customers are likely to visit helping define media plans and ad placement. A blend of market analytics and Google’s endeavors as an all encompassing ad platform, AdPlanner may be some icing on the cake. I’m left to wonder though, how many
- Published in Brand Marketing, Display Advertising, Google, Insights / Research
Innovative Design Through Graphical Navigation
Thursday, 26 July 2007
by Paul O'Brien
Nothing but fun tonight, I’m having one of those days where I just can’t think about Search I’ve stumbled across some brilliant web sites recently and want to share them as excellent examples of creative navigation, engaging experience, and effective design. The first on my list, perhaps not surprisingly, comes from well-known marketing agency Leo
- Published in Brand Marketing, Comparison Shopping, Fun, Vendors / Agencies
