Brand Marketing Archives - Page 3 of 5

Banner Ads Work! well… they do something

Wednesday, 30 May 2007 by Paul O'Brien

How many can name the product from last banner ad they saw? Chances are, none of you. But according to what I found through ars technica, that’s okay. The Journal of Consumer Research published findings that repeated exposure to banner ads results in positive feelings for that which is advertised. They asked students to read

Published in Analytics, Brand Marketing, Display Advertising, Insights / Research

7 Comments

Creating Remarkable Awareness and Buzz

Monday, 21 May 2007 by Paul O'Brien

Through a masterful execution of online video, Harvard, the Field Museum in Chicago, the Marine Biological Laboratory in Woods Hole, Mass., the Smithsonian Institution, and the Biodiversity Heritage Library (BHL) announced a project which aligns biology, zoology, and software experts from around the world to create a beautiful wiki of all known living species. Why,

Advertising awareness branding buzz marketing

Published in Brand Marketing, Display Advertising, Fun, Social Media, Web 2.0

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Trademark terms in Paid Search

Monday, 07 May 2007 by Paul O'Brien

This point of view has been a few days coming as the implications of a U.S. District Court in NY ruling in April have yet to be realized. I hope you are paying attention. A couple weeks ago, Judge Thomas J. McAvoy ruled for John Hamzik, who holds a trademark on “The Dating Ring,” against

adwords brand terms Paid Search sem trademark

Published in Brand Marketing, Insights / Research, Paid Search, Search

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The Algorithm Apparently Killed Jeeves

Tuesday, 24 April 2007 by Paul O'Brien

Ask launched a strange nationwide campaign, not long ago, with cryptic billboards that raise more questions than support the brand. The first, appeared weeks ago with only what looked like a blue button and the quote “The algorithm killed Jeeves” At first glance, I thought, “what a terrible Google ad,” throwing punches at Ask like

algorithm ask jeeves killed Search

Published in Brand Marketing, Search

28 Comments

Google Radio Expands with Clear Channel

Wednesday, 18 April 2007 by Paul O'Brien

Google’s ad network continues to expand through a just announced a deal with Clear Channel to distribute audio ads from their radio advertising network. Clear Channel will continue to support existing advertisers while Google introduces new content, likely from smaller advertisers already pleased with and accustomed to advertising through AdWords. The deal is a significant

Advertising Google offline radio

Published in Brand Marketing, Google

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Vertical Search Is Better For You

Monday, 16 April 2007 by Paul O'Brien

I’ve been spending time with vertical search lately; though a long time fan and advocate of social search networks like Del.icio.us, I want to revisit my experience with vertical search and catch up on some of the new options and opportunities. Vertical, or specialized search, describes engines that are the focus on a specific business

Advertising branding display Industry Search Vertical Search

Published in Brand Marketing, Display Advertising, Search, Vertical Search, Web 2.0

2 Comments

Google the Ad Network

Friday, 13 April 2007 by Paul O'Brien

And the winner is… Google for a mere $3.1b A agreement was announced today outlining Google’s acquisition of DoubleClick combining DoubleClick’s expertise in ad management and analytics for media buyers and sellers with Google’s leading advertising platform and publisher monetization services. I admit it felt a little weird reading the news on Yahoo! in a

Advertising adwords display Google

Published in Brand Marketing, Display Advertising, Google, Vendors / Agencies

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