The Value of Product Placement – iPhone and Calamari
Tuesday, 10 July 2007
We have all heard of product placement on TV; the ever present Ford trucks in 24 and the interwoven Toyota Yaris in the animated Smallville Legends on the WB hit are a fact of life in our TiVo world. Should we place blame on the early Bond films for having spawned this marketing channel? The
- Published in Brand Marketing, Display Advertising, Fun, Insights / Research
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Marketers are Catching On
Saturday, 16 June 2007
Rejoice! According to the DMA, Brand and mass marketers are now using direct techniques in their campaigns in much the same way I’ve advocated before. More than half use one or more direct marketing channels such as search, email, or SEO in conjunction with their brand advertising. According to Peter Johnson of the DMA, “We
- Published in Brand Marketing, Insights / Research, Search
Trademark terms in Paid Search
Monday, 07 May 2007
This point of view has been a few days coming as the implications of a U.S. District Court in NY ruling in April have yet to be realized. I hope you are paying attention. A couple weeks ago, Judge Thomas J. McAvoy ruled for John Hamzik, who holds a trademark on “The Dating Ring,” against
- Published in Brand Marketing, Insights / Research, Paid Search, Search
The Algorithm Apparently Killed Jeeves
Tuesday, 24 April 2007
Ask launched a strange nationwide campaign, not long ago, with cryptic billboards that raise more questions than support the brand. The first, appeared weeks ago with only what looked like a blue button and the quote “The algorithm killed Jeeves” At first glance, I thought, “what a terrible Google ad,” throwing punches at Ask like
- Published in Brand Marketing, Search
Google Radio Expands with Clear Channel
Wednesday, 18 April 2007
Google’s ad network continues to expand through a just announced a deal with Clear Channel to distribute audio ads from their radio advertising network. Clear Channel will continue to support existing advertisers while Google introduces new content, likely from smaller advertisers already pleased with and accustomed to advertising through AdWords. The deal is a significant
- Published in Brand Marketing, Google
