Industry Archives - Page 19 of 51

Ping bing – The SEO Tongue Twister

Tuesday, 20 October 2009 by Paul O'Brien

One of the techniques used to attract search engine spiders to your blog or website is called pinging. Essentially, you alert the search engine of any changes to your site and it draws a crawler to reindex the content. This works on the same basic technology as the Trackback and Pingback with which you might

Published in Search

No Comments

Sign of the economic times? Google Lets Brands Run More Than One Search Campaign on a Keyword

Thursday, 10 September 2009 by Paul O'Brien

Did I fall asleep?Â I turn my attention from Search for a few weeks (okay, so it’s really been a bit longer) and I return to find major companies running more than one campaign in paid search! To many of you this may not be news; like I said, I’m playing catch up.Â Just the

ad groups campaign Google Paid Search Search search marketing sem small business smb

Published in Google, Paid Search

2 Comments

eBay Sellers Automate Records with Free Selling Manager App

Wednesday, 19 August 2009 by Paul O'Brien

As an old eCommerce hack, I’m personally excited to share that Outright.com is automating bookkeeping for eBay sellers, free, through eBay’s Selling Manager Apps.Â With the click of a button, the new app automatically pulls in the existing eBay transaction history, including sales, fees and expenses, and PayPal transactions, and continues to import sales, retaining

auctions bookkeeping customers ebay eCommerce etail online commerce power seller records retail selling selling manager taxes

Published in Analytics, eCommerce

1 Comment

Get pants like jonathan

Thursday, 06 August 2009 by Paul O'Brien

Its been lambasted and praised; I, for one, think Microsoft’s award winning jingle is brilliant. After all, the holy grail of search? Being able to find pants like Jonathan: Bing!

bing bing goes the internet commercial contest jingle microsoft MSN Search video

Published in Search

1 Comment

The Sitemap, Your Hostess with the Mostest

Friday, 24 July 2009 by Paul O'Brien

I had a great conversation the other day with a friend who was asking about the importance of a sitemap. While a protocol exists, prompting an easy answer to most questions, it was proposed that following it didn’t really matter with Google owning search. Fine opinion to take if you are the type to put

bot crawler how to optimization protocol robots robots.txt Search search engine seo site map sitemap sitemap.xml sitemaps standard

Published in Natural Search / SEO

No Comments

In SF next week? Come Chat with Lorna Li and myself

Saturday, 11 July 2009 by Paul O'Brien

I am very excited about the Unintentional Entrepreneur meetup next Wednesday! If in the Bay Area, I’d love to see you there! We’ll have pizza, drinks… the event is FREE! We’re going to talk about some the fundamentals of a new business; managing income, expenses, and taxes; establishing and maintaining your brand online; and quick,

entrepreneurs event meetup networking Paid Search Search search marketing sem seo speakers speaking startup

Published in Conferences / Events, Natural Search / SEO, Paid Search, Search, Social Media

No Comments

Starting Your Business When Times Are Tough

Wednesday, 08 July 2009 by Paul O'Brien

What might we learn from companies successfully started in tough, turbulent economic times? More than you’d think when you consider Fedex, HP, and Apple rose from ashes similar to those we’re experiencing now. Lan Nguyen, today, outlines some great Tips for Downturn Entrepreneurs on TheStreet.com including, to name a few: Study the market Take the