Industry Archives - Page 19 of 53

Most Successfully Promoted Brand at Super Bowl XLV

Tuesday, 08 February 2011 by Paul O'Brien

From snow in Michigan, to catering in Phoenix, from hummus and Sushi in California, to fried jalapeños in Texas, I’ve been to my share of Super Bowl parties, but this is the first during which I almost spit out my food. No, it wasn’t the sweet and spicy combination of jalapeños in beer batter nor

Published in Advertising

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What Mobile Means to Google Search

Saturday, 29 January 2011 by Paul O'Brien

I can’t imagine this is an entirely original idea, it’s come up a couple times in discussions I’ve had with folks the last few days, but I think it’s both a brilliant conspiracy theory and a trend heavily rooted in reality. Google is Most Threatened by Mobile Think back to your experience on the internet

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Published in Google, Mobile, Search

2 Comments

Writing Search Optimized Blog Posts

Thursday, 27 January 2011 by Paul O'Brien

Whether you run a site or a blog, ongoing content creation is one of the best ways to attract search engines and build equity for your domain. Consider it one of the few clearly logarithmic forms of marketing; while your early work may seem futile, over time, content depth on your site will likely trump

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Published in Natural Search / SEO

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Austin a Rich WordPress Community

Thursday, 06 January 2011 by Paul O'Brien

Finally feeling settled in Austin, I took my head out of the proverbial sand to pop in to an Austin WordPress Meetup hosted by Pat Ramsey. A diverse group took advantage of the Cospace hospitality to network with some peers and professionals, share a few tips and tricks, and trade resources and opportunities. If you

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Published in Austin, Social Media, Texas Startups

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Facebook v. Google?

Monday, 03 January 2011 by Paul O'Brien

A GigaOm article today, followed by a rash of calls and emails from folks wanting an opinion about the latest Goldman Sachs investment in Facebook, spurned this article. I’m troubled by the lack of distinction between Google and Facebook, with almost every query asking for insight to how Google’s (or Twitter’s) growth and valuations reflect

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Published in Search, Social Media

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The Backr, the Baker, and the Candlestick Maker

Thursday, 28 October 2010 by Paul O'Brien

I had the distinct pleasure of spending some time with appbackr last week, one of the few startups in the app development space doing anything interesting and truly beneficial. A purely narcissistic meeting, and a chance for a beer from a friend, I’ve been desperately seeking services that make it easy to develop on mobile

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Published in Mobile

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SEO Firms Must Become Digital Media Agencies

Tuesday, 19 October 2010 by Paul O'Brien

One of these days, Marketers are going to learn. It will be a new dawn for marketing! A shining era in which everyone recognizes how interwoven search is with everything a business does. Until then, we’ll continue to plod along… Joe Devine, CEO of The Search Engine Guys in Austin, Texas knows this all too