Industry Archives - Page 22 of 54

Sign of the economic times? Google Lets Brands Run More Than One Search Campaign on a Keyword

Thursday, 10 September 2009 by Paul O'Brien

Did I fall asleep?Â I turn my attention from Search for a few weeks (okay, so it’s really been a bit longer) and I return to find major companies running more than one campaign in paid search! To many of you this may not be news; like I said, I’m playing catch up.Â Just the

Published in Google, Paid Search

2 Comments

eBay Sellers Automate Records with Free Selling Manager App

Wednesday, 19 August 2009 by Paul O'Brien

As an old eCommerce hack, I’m personally excited to share that Outright.com is automating bookkeeping for eBay sellers, free, through eBay’s Selling Manager Apps.Â With the click of a button, the new app automatically pulls in the existing eBay transaction history, including sales, fees and expenses, and PayPal transactions, and continues to import sales, retaining

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Published in Analytics, eCommerce

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Get pants like jonathan

Thursday, 06 August 2009 by Paul O'Brien

Its been lambasted and praised; I, for one, think Microsoft’s award winning jingle is brilliant. After all, the holy grail of search? Being able to find pants like Jonathan: Bing!

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Published in Search

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The Sitemap, Your Hostess with the Mostest

Friday, 24 July 2009 by Paul O'Brien

I had a great conversation the other day with a friend who was asking about the importance of a sitemap. While a protocol exists, prompting an easy answer to most questions, it was proposed that following it didn’t really matter with Google owning search. Fine opinion to take if you are the type to put

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Published in Natural Search / SEO

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In SF next week? Come Chat with Lorna Li and myself

Saturday, 11 July 2009 by Paul O'Brien

I am very excited about the Unintentional Entrepreneur meetup next Wednesday! If in the Bay Area, I’d love to see you there! We’ll have pizza, drinks… the event is FREE! We’re going to talk about some the fundamentals of a new business; managing income, expenses, and taxes; establishing and maintaining your brand online; and quick,

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Published in Conferences / Events, Natural Search / SEO, Paid Search, Search, Social Media

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Starting Your Business When Times Are Tough

Wednesday, 08 July 2009 by Paul O'Brien

What might we learn from companies successfully started in tough, turbulent economic times? More than you’d think when you consider Fedex, HP, and Apple rose from ashes similar to those we’re experiencing now. Lan Nguyen, today, outlines some great Tips for Downturn Entrepreneurs on TheStreet.com including, to name a few: Study the market Take the

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Published in Conferences / Events, Industry, Social Media, Startups

3 Comments

Want to learn Twitter? Silicon Valley Tweet Up â€“ July 23

Friday, 03 July 2009 by Paul O'Brien

Simply, a tweetup is an event where people who Twitter come together to meet in person… to twitter (okay, so I added that last part but its true! Bring your iPhone and TweetDeck!). Take a few hours off and come connect with online friends; put a face to the name (er… Twitter profile) over more

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Published in Brand Marketing, Conferences / Events, Fun, Social Media

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