Industry Archives - Page 21 of 52

The Sitemap, Your Hostess with the Mostest

Friday, 24 July 2009 by Paul O'Brien

I had a great conversation the other day with a friend who was asking about the importance of a sitemap. While a protocol exists, prompting an easy answer to most questions, it was proposed that following it didn’t really matter with Google owning search. Fine opinion to take if you are the type to put

Published in Natural Search / SEO

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In SF next week? Come Chat with Lorna Li and myself

Saturday, 11 July 2009 by Paul O'Brien

I am very excited about the Unintentional Entrepreneur meetup next Wednesday! If in the Bay Area, I’d love to see you there! We’ll have pizza, drinks… the event is FREE! We’re going to talk about some the fundamentals of a new business; managing income, expenses, and taxes; establishing and maintaining your brand online; and quick,

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Published in Conferences / Events, Natural Search / SEO, Paid Search, Search, Social Media

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Starting Your Business When Times Are Tough

Wednesday, 08 July 2009 by Paul O'Brien

What might we learn from companies successfully started in tough, turbulent economic times? More than you’d think when you consider Fedex, HP, and Apple rose from ashes similar to those we’re experiencing now. Lan Nguyen, today, outlines some great Tips for Downturn Entrepreneurs on TheStreet.com including, to name a few: Study the market Take the

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Published in Conferences / Events, Industry, Social Media, Startups

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Want to learn Twitter? Silicon Valley Tweet Up â€“ July 23

Friday, 03 July 2009 by Paul O'Brien

Simply, a tweetup is an event where people who Twitter come together to meet in person… to twitter (okay, so I added that last part but its true! Bring your iPhone and TweetDeck!). Take a few hours off and come connect with online friends; put a face to the name (er… Twitter profile) over more

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Published in Brand Marketing, Conferences / Events, Fun, Social Media

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Affiliate Marketing through WordPress plugins

Wednesday, 17 June 2009 by Paul O'Brien

One of the keys to success in affiliate marketing is contextual relevance. Sure, there is no fixed cost associating with running your program through the thousands of coupon and deal related sites that exist to make a quick buck. Unfortunately, the time spent managing an extensive set of publishers and keeping an eye out for

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Published in eCommerce, Social Media

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Google Please Work on the Blog Search Algorithm!

Wednesday, 17 June 2009 by Paul O'Brien

One aspect of the regular search algorithm that seems of increasing importance to blog search is authority; page rank, or what ever you want to call it. Simply, ensuring that blog search fosters the inherent premise of a blog by promoting real bloggers. I LOVE blog search. I can’t stress enough how much I prefer

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Published in Blogs & Blogging, Google, Vertical Search

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T-shirts the ideal form of targeted marketing?

Tuesday, 16 June 2009 by Paul O'Brien

The CPM is low, though distribution costs a challenge. Consider that a simple t-shirt serves as an endorsement, while reaching the wearer’s peers – targeted, potential customers. After all, if said wearer loves your products or service, are his friends more likely to feel the same? They can be locally targeted, serve as a cherished

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Published in Advertising, Local, Startups

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