A letter to Yahoo’s Carol Bartz
Tuesday, 13 January 2009
by Paul O'Brien
Should you be so kind as to spare me a few moments, A couple thoughts on the opportunity before a company with such a renowned history and such incredible possibility. I share these thoughts without consideration of the recent trials and tribulations that have garnered attention; instead, from the perspective of one who, in a
- Published in Search
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Connect with Facebook
Thursday, 08 January 2009
by Paul O'Brien
Well I have spent the better part of the holiday designing and wrapping up a new site. Interpreting my blog’s title, you might imagine my last name to be O’Brien, that is unless you make the mistake of interpreting my name as Brian with the SEO… you get the idea. To be sure, I am
- Published in Social Media
Levis Tops themselves with Viral Video
Friday, 19 December 2008
by Paul O'Brien
Leave it to Levis to come up with a better video the day after I post their previous attempt in my “best of” picks for ’08. Nice work! Careful with this one though, it makes you cringe a bit. I’m all the more impressed if this is the work of Wieden + Kennedy who has
- Published in Brand Marketing, Social Media, Vendors / Agencies
The 12 Days of an SEO Christmas
Friday, 19 December 2008
by Paul O'Brien
The folks at Kettlewell Enterprises in Colorado have come up with a cute take on the 12 Days of Christmas… for SEO. The song caught my attention because I have just spent the better part of a few days researching and writing a piece about the history behind the actual 12 Days of Christmas. On
- Published in Fun, Natural Search / SEO
Best Viral Marketing Videos of 2008 – or – How to Succeed in Viral Marketing Without Really Trying
Friday, 19 December 2008
by Paul O'Brien
Yesterday’s contemplation of “Viral Marketing” led me on an exploration of the best and worst our industry had to offer this year. Here are some thoughts on best practices. Levis How do we know this for Levis? Nothing more than the classic patch on the back. One of my favorites. Be careful of the source
- Published in Brand Marketing, Social Media
Easier way to love Twitter and Facebook
Thursday, 18 December 2008
by Paul O'Brien
…. If you are anything like me, you have dozens or hundreds of active bloggers that you like to follow. Combined with friends and family, coworkers, and witty peers, you can quickly find yourself under a mountain of updates, pokes, and tweets. Worse case, you become overwhelmed and abandon the platforms entirely. Dozens of twitter
- Published in Social Media
It isn’t SEO, it’s Performance Architecture
Thursday, 18 December 2008
by Paul O'Brien
On the radio today, I heard some laughter over the Jesse Jackson Jr. / Rod Blagojevich “scandal” (?); primarily, that Jackson’s handlers have taken offense at CNN’s labeling Jackson an ‘informant.’ The amusement stems from, with few exceptions, the fact that for all intents and purposes, that’s exactly what he is. Spokesman Kenneth Edmonds described
- Published in Advertising, eCommerce, Search, Social Media