Is Your Site (not your blog) Run By WordPress? Perhaps it Should Be
Tuesday, 11 November 2008
WordPress – The celebrated blog platform, favored by search marketers for its amazing degree of customization and built-in optimization, comes in two flavors: Hosted by wordpress.com: Gets you started as quickly and easily as the perhaps more well known hosted, and Google owned, Blogger. The WordPress platform provided by wordpress.org: The downloadable version of WordPress
- Published in Blogs & Blogging, Insights / Research, Vendors / Agencies
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Omniture Aquires Mercado – End to End Demand Engine in the Works
Monday, 20 October 2008
Last week, web site analytics engine Omniture agreed to acquire Mercado’s multi-channel retailer site search and merchandising businesses. Macy’s, Overstock.com, Williams-Sonoma Inc., Sears Holdings Corp., and OfficeMax, are just a few of the major retailers who use leverage Mercado consulting and technology services to vastly improve the effectiveness of their store’s navigation, search experience, and
- Published in Analytics, Insights / Research, Paid Search, Search, Vendors / Agencies
Paid Search Drives Organic Search Traffic – A 48 Hour Case Study
Thursday, 16 October 2008
What struck me so directly, was how readily available and easily developed this insight was, once it occurred to me to try. 48 hours ago, I shut off a paid search campaign of over 10,000 keywords. The exact amount isn’t as applicable to you as knowing that this was the entire SEM campaign for a
- Published in Analytics, Insights / Research, Natural Search / SEO, Paid Search, Search