Industry Archives - Page 24 of 52

Easier way to love Twitter and Facebook

Thursday, 18 December 2008 by Paul O'Brien

…. If you are anything like me, you have dozens or hundreds of active bloggers that you like to follow. Combined with friends and family, coworkers, and witty peers, you can quickly find yourself under a mountain of updates, pokes, and tweets. Worse case, you become overwhelmed and abandon the platforms entirely. Dozens of twitter

Published in Social Media

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It isn’t SEO, it’s Performance Architecture

Thursday, 18 December 2008 by Paul O'Brien

On the radio today, I heard some laughter over the Jesse Jackson Jr. / Rod Blagojevich “scandal” (?); primarily, that Jackson’s handlers have taken offense at CNN’s labeling Jackson an ‘informant.’ The amusement stems from, with few exceptions, the fact that for all intents and purposes, that’s exactly what he is. Spokesman Kenneth Edmonds described

architecture banner ads banners Comparison Shopping display marketing performance based marketing performance marketing Search search engine optimization sem seo viral marketing widgets

Published in Advertising, eCommerce, Search, Social Media

7 Comments

What Recession?

Friday, 05 December 2008 by Paul O'Brien

So what of the holiday shopping season? Sure, I’m late to the game with my assessment of Black Friday and Cyber Monday; what can I say? I wanted to do my due diligence and add some perspective to what’s going on. Key take away is that the season seems to off to a steady start;

black friday Comparison Shopping conversion conversion rate cyber monday eCommerce etail holiday online shopping optimization performance retail shop shopping store

Published in Comparison Shopping, Insights / Research

3 Comments

Is Your Site (not your blog) Run By WordPress? Perhaps it Should Be

Tuesday, 11 November 2008 by Paul O'Brien

WordPress – The celebrated blog platform, favored by search marketers for its amazing degree of customization and built-in optimization, comes in two flavors: Hosted by wordpress.com: Gets you started as quickly and easily as the perhaps more well known hosted, and Google owned, Blogger. The WordPress platform provided by wordpress.org: The downloadable version of WordPress

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Published in Blogs & Blogging, Insights / Research, Vendors / Agencies

5 Comments

Do you Send your Traffic Away?

Friday, 07 November 2008 by Paul O'Brien

An interesting question was recently asked of me, “do you have a Facebook group for you business and do you send people from your site to the Facebook group?” Personally, Facebook is fantastic for creating a community, separate from your site and brand. In much the same way that there is, perhaps, no better recruiting

facebook linkedin marketing social marketing Social Media

Published in Insights / Research, Social Media

2 Comments

Vertical Ad Networks

Wednesday, 29 October 2008 by Paul O'Brien

Could this be the year of the vertical ad network? With the struggling economy leaving many, including one of my favorites, to circle the wagons and batten the hatches, we’re increasingly discovering that large “traditional” ad networks are doing as well as Yahoo and AOL at effectively monetizing their inventory. That is to say, the

ad ad network ad networks Advertising banners display vertical ad network vertical ad networks verticals

Published in Display Advertising, Vendors / Agencies, Vertical Search

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The 4 Fundamental Web Technologies for User Retention

Friday, 24 October 2008 by Paul O'Brien

Standing in the shower this morning I had one of those epiphanies (yes, I know, perhaps TMI but I like to paint a picture in your mind so you can follow along with my logic 🙂 ). This was an epiphany while contemplating why people stay with a website. As I considered all of the