Industry Archives - Page 27 of 51

Local Search Behind MTV Campus Daily Guides Reaches College Demographic

Tuesday, 26 August 2008 by Paul O'Brien

With a tremendous amount of fanfare (I had a parade come through the office this morning), I’m excited to share that Zvents has partnered with MTV to deliver a comprehensive local search experience to Campus Daily Guides published by mtvU. Creating a unique opportunity to reach the affluent college demographic, Zvents is powering the local

Published in Fun, Local, Search

1 Comment

AdBrite is the #3 Fastest Growting Advertising Company in America

Monday, 25 August 2008 by Paul O'Brien

One of my personal favorite ad networks, AdBrite, was named one of the fastest-growing private companies in America in Inc. Magazineâ€™s annual Inc. 5000 list. As one of the easiest networks to leverage, Adbrite is a turnkey advertising solution for online marketers enabling anyone to quickly launch a banner campaign with innovative targeting and broad

ad network adbrite Advertising banner banners display network

Published in Brand Marketing, Display Advertising, Vendors / Agencies

3 Comments

Search Marketing Standard

Thursday, 21 August 2008 by Paul O'Brien

One of my favorite industry print publications was recently acquired by iNET Interactive and I was curious what interest a social media company would have in a trade magazine. Launched in early 2006, Search Marketing Standard delivers practical, intuitive search marketing information immediately applicable to search engine programs. With insight on pay-per-click advertising, search engine

magazine print publication Search search marketing standard trade trade pub

Published in Search, Social Media

No Comments

Getting your events and promotions online

Thursday, 14 August 2008 by Paul O'Brien

I’ve had the distinguished honor of having an article featured in this month’s edition of Event Solutions Magazine bringing to their audience some of the most basic online marketing tenants that we so easily forget as still being foreign to most marketers. What are the basics? How does one get started? Here’s an excerpt: Most

event events interactive internet Local online promotion promotions sale sales sem seo

Published in Insights / Research, Local, Natural Search / SEO, Paid Search, Search, Social Media

No Comments

Is the media helping or hurting our understanding of SEO?

Friday, 25 July 2008 by Paul O'Brien

CNET’s Stephen Shankland has written a thorough review of Microsoft’s BrowseRank, “Microsoft tries to one-up Google PageRank” but its this perspective that really tells the story. It’s maddening to see yet another naive or deliberately misleading article on an innovation in search ranking, that perpetuates persistent misunderstanding of how search works and what makes search

browse rank browserank engines Google how innovation microsoft MSN optimization optimize page rank pagerank pr rank Search search engine seo work

Published in Insights / Research, Search

2 Comments

The Top 10 SEO Myths (& Priorities)

Thursday, 03 July 2008 by Paul O'Brien

iMedia Connection, Associate Editor Michael Estrin has pulled together a must read SEO article with contributions from SEO Superstars, Kevin Ryan, Paul Bruemmer, Danny Sullivan, Aaron Wall, Shimon Sandler, and Google’s Adam Lasnik. The article reviews what I think everyone would agree are the most widely believed myths as well as the most important considerations

myth myths optimization optimize priorities Search search engine seo top 10

Published in Natural Search / SEO, Search

2 Comments

Behold! The Rise of AdPlanner

Wednesday, 25 June 2008 by Paul O'Brien

Available only in closed beta, Google AdPlanner promises to help you identify websites your customers are likely to visit helping define media plans and ad placement. A blend of market analytics and Google’s endeavors as an all encompassing ad platform, AdPlanner may be some icing on the cake. I’m left to wonder though, how many

adplanner ads Advertising banner banners display Google marketing

Published in Brand Marketing, Display Advertising, Google, Insights / Research

2 Comments