Industry Archives - Page 25 of 54

Levis Tops themselves with Viral Video

Friday, 19 December 2008 by Paul O'Brien

Leave it to Levis to come up with a better video the day after I post their previous attempt in my “best of” picks for ’08. Nice work! Careful with this one though, it makes you cringe a bit. I’m all the more impressed if this is the work of Wieden + Kennedy who has

Published in Brand Marketing, Social Media, Vendors / Agencies

2 Comments

The 12 Days of an SEO Christmas

Friday, 19 December 2008 by Paul O'Brien

The folks at Kettlewell Enterprises in Colorado have come up with a cute take on the 12 Days of Christmas… for SEO. The song caught my attention because I have just spent the better part of a few days researching and writing a piece about the history behind the actual 12 Days of Christmas. On

Fun lyrics seo song

Published in Fun, Natural Search / SEO

1 Comment

Best Viral Marketing Videos of 2008 – or – How to Succeed in Viral Marketing Without Really Trying

Friday, 19 December 2008 by Paul O'Brien

Yesterday’s contemplation of “Viral Marketing” led me on an exploration of the best and worst our industry had to offer this year. Here are some thoughts on best practices. Levis How do we know this for Levis? Nothing more than the classic patch on the back. One of my favorites. Be careful of the source

Published in Brand Marketing, Social Media

3 Comments

Easier way to love Twitter and Facebook

Thursday, 18 December 2008 by Paul O'Brien

…. If you are anything like me, you have dozens or hundreds of active bloggers that you like to follow. Combined with friends and family, coworkers, and witty peers, you can quickly find yourself under a mountain of updates, pokes, and tweets. Worse case, you become overwhelmed and abandon the platforms entirely. Dozens of twitter

facebook flickr social marketing Social Media social networking social networks twitter viral marketing

Published in Social Media

No Comments

It isn’t SEO, it’s Performance Architecture

Thursday, 18 December 2008 by Paul O'Brien

On the radio today, I heard some laughter over the Jesse Jackson Jr. / Rod Blagojevich “scandal” (?); primarily, that Jackson’s handlers have taken offense at CNN’s labeling Jackson an ‘informant.’ The amusement stems from, with few exceptions, the fact that for all intents and purposes, that’s exactly what he is. Spokesman Kenneth Edmonds described

architecture banner ads banners Comparison Shopping display marketing performance based marketing performance marketing Search search engine optimization sem seo viral marketing widgets

Published in Advertising, eCommerce, Search, Social Media

7 Comments

What Recession?

Friday, 05 December 2008 by Paul O'Brien

So what of the holiday shopping season? Sure, I’m late to the game with my assessment of Black Friday and Cyber Monday; what can I say? I wanted to do my due diligence and add some perspective to what’s going on. Key take away is that the season seems to off to a steady start;

black friday Comparison Shopping conversion conversion rate cyber monday eCommerce etail holiday online shopping optimization performance retail shop shopping store

Published in Comparison Shopping, Insights / Research

3 Comments

Is Your Site (not your blog) Run By WordPress? Perhaps it Should Be

Tuesday, 11 November 2008 by Paul O'Brien

WordPress – The celebrated blog platform, favored by search marketers for its amazing degree of customization and built-in optimization, comes in two flavors: Hosted by wordpress.com: Gets you started as quickly and easily as the perhaps more well known hosted, and Google owned, Blogger. The WordPress platform provided by wordpress.org: The downloadable version of WordPress