The Top 10 SEO Myths (& Priorities)
Thursday, 03 July 2008
iMedia Connection, Associate Editor Michael Estrin has pulled together a must read SEO article with contributions from SEO Superstars, Kevin Ryan, Paul Bruemmer, Danny Sullivan, Aaron Wall, Shimon Sandler, and Google’s Adam Lasnik. The article reviews what I think everyone would agree are the most widely believed myths as well as the most important considerations
- Published in Natural Search / SEO, Search
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Performance Based Web Design
Tuesday, 26 February 2008
For those of you that have been with me a while, you know that I’m a tremendous advocate of performance based marketing. I firmly believe that online marketing is heavily, certainly predominantly, and almost completely analytics driven when done well. We need not as what ad rates well with focus groups or how effectively a
- Published in Analytics, Display Advertising, Vendors / Agencies
How to Explain SEO to the Illiterate – the Library Analogy
Thursday, 27 December 2007
- Published in Fun, Insights / Research, Natural Search / SEO
Why the world needs SEOs (or – Google only works in an efficient market)
Tuesday, 30 October 2007
In our industry, we often opine two important considerations:Google’s algorithmThe Question (if you will) of an SEO Most significant to the first question is the process of SEO itself; our constant evaluation of how it works, methodology, success stories and failures. We question how the model works so as to effectively optimize a site to
- Published in Natural Search / SEO, Search
eCommerce Optimization
Tuesday, 23 October 2007
Feel free to hang me from the rafters. I am a great example of a “fair weather blogger” who shifts the theme of my posts to favor the predominant theme in my life. My oldest readers are most likely in retail and online commerce, the roots of SEO’Brien founded in my eCommerce experience. Over time
- Published in eCommerce
Mashup Feeds with Yahoo! Pipes
Wednesday, 21 February 2007
If you are as much an online marketing dork as I am, a fun way to spend your afternoon is with the soft-launched Yahoo! Pipes. Pipes is an interactive feed aggregator and manipulator with which you can meshed and changes feeds to create an output that is more powerful, useful and relevant. Consider what could
- Published in Surplus