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Get pants like jonathan

Thursday, 06 August 2009 by Paul O'Brien

Its been lambasted and praised; I, for one, think Microsoft’s award winning jingle is brilliant. After all, the holy grail of search? Being able to find pants like Jonathan: Bing!

Published in Search

1 Comment

Long one of the shortcomings in the transition from TV to online was the gap from online video to the rich analytics available through banners, search marketing, or email; each complements, in many ways, to similar traditional formats of their own. What made online advertising, search, or email so compelling was that one could easily

Analytics commercials data performance roi startup startups tracking tv video

Published in Advertising, Insights / Research

3 Comments

Best Viral Marketing Videos of 2008 – or – How to Succeed in Viral Marketing Without Really Trying

Friday, 19 December 2008 by Paul O'Brien

Yesterday’s contemplation of “Viral Marketing” led me on an exploration of the best and worst our industry had to offer this year. Here are some thoughts on best practices. Levis How do we know this for Levis? Nothing more than the classic patch on the back. One of my favorites. Be careful of the source

Published in Brand Marketing, Social Media

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AdBrite Continues to Impress, Making Rich Media Turnkey

Thursday, 25 September 2008 by Paul O'Brien

How does one best distribute online video promotions, rich format advertisements, or engaging interactive banners? With the incremental cost of media creation, marketers need the most efficient and effective means of delivery and targeting available. Adbrite has announced that it now supports rich media across a network of 70k sites. I’m told by Paul Levine,

ad brite adbrite Advertising banners display EyeBlaster EyeWonder PointRoll rich media video

Published in Brand Marketing, Display Advertising, Vendors / Agencies

2 Comments

Internet Killed the Video Star

Wednesday, 03 September 2008 by Paul O'Brien

Video on the brain lately… A recent conversation with the small business, local marketing blog Local Biz Bits, reminded me of a great parody video, lambasting how the internet has killed the video star. It struck me further, that yesterday’s post, referring to marketing with video, is a medium with still as many questions about

advertise advertisement Advertising brand commercial commercials market marketing online promote video viral

Published in Startups, Surplus

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Marketing with Online Video

Tuesday, 02 September 2008 by Paul O'Brien

Creating a viral video that conquers YouTube isnâ€™t always by accident. Many companies are achieving success promoting their brands, websites, and businesses through a video on YouTube that spreads through the Internet like wildfire. They do so through careful creation and promotion of the video that encourages people not only to watch, but to pass

advertise advertisement Advertising brand commercial commercials market marketing online promote video viral

Published in Advertising, Social Media

1 Comment

OB for P!

Thursday, 28 August 2008 by Paul O'Brien

The Democratic National Convention has certainly kept me busy!! Don’t misunderstand me, not because I’m at the convention, or even in Denver, it has just been a busy week…. I plan to announce my Vice Presidential running mate in early 2009. Preferably someone with viral marketing experience.

america announcement candidacy candidate election president running for office running for president running mate video viral

Published in Social Media, Surplus

1 Comment