Topics - Page 21 of 92

A Competition Slide that Closes Capital

Wednesday, 25 November 2020 by Paul O'Brien

I was asked recently if Facebook and Google are competitors, and the question being asked, struck me with as much alarm as hearing a startup founder say they don’t have competitors. What most frequently gives an investor pause is a slide in a pitch deck that communicates that you’re not paying attention to your market and

Published in Raising Capital

4 Comments

Can You Tell When a Digital Marketing Plan Will Fail?

Wednesday, 18 November 2020 by Paul O'Brien

A marketing plan is more like a flywheel, not a funnel.

Advertising digital digital marketing marketing online marketing plan promotions roadmap

Published in Advertising, Insights / Research, PR, Search, Social Media

12 Comments

Ideas Are Valuable; Stop Saying They’re Not!

Tuesday, 17 November 2020 by Paul O'Brien

Businesses without ideas are like people with matches trying to light a wet campfire. Striking, striking, and striking again. You have the stuff that's valued (wood, matches) but you can't do anything without a ton of work.

brainstorming entrepreneurship funding ideas ideation intellectual property startups

Published in Insights / Research, Startups

22 Comments

The Emperor’s New Clothes of Entrepreneurship

Tuesday, 10 November 2020 by Paul O'Brien

When you're prepared for loss, failure, isolation, commitment, tenacity, perseverance, and living on nothing, THEN maybe give it a shot; not because someone else says it's easy or that they'll help you. You need to be more prepared for the very likely downside than living on the hopes and dreams perpetuated because a small fraction who try make it work.

entrepreneurs entrepreneurship mental health

Published in Insights / Research, Startups

3 Comments

The Separation of Communiqué and State

Thursday, 05 November 2020 by Paul O'Brien

Perhaps our disappointment in one another, frustration with Presidential elections, and stress over 1 role in the entire world, isn’t a reflection of us, but of the office having too much power and influence. U.S. elections and the attention world leaders such as the President (any President), have in the last few decades, really drawn

free speech media media bias misinformation news propaganda

Published in Insights / Research

2 Comments

Resume Not Landing You That Job? Stop the Keywords, Start Optimizing

Tuesday, 27 October 2020 by Paul O'Brien

To take a look at even the most advised of resume writing guides is to take a step back into the history of web page design; everyone writing a resume is being taught and encouraged to create a website circa 1999. While such designs look prettier than the old text-laid-out-on-a-page, in thinking about a resume

employment hrtech jobs resume

Published in Insights / Research, Search, Social Media

8 Comments

Maybe Starting with the Problem is the Problem

Tuesday, 06 October 2020 by Paul O'Brien

In a world wherein overwhelmingly most founders and startups fail as a result of a lack of product/market fit, and incubators, University startup programs, and mentors, are flush with “ideas” that genuinely warrant, “that’s already being done,” perhaps the advice to start with the problem (or solution, for that matter), is wrong. Think on it:

entrepreneurship ideas startups

Published in Startups

28 Comments