Search For Insights
Friday, 17 November 2006
From time to time I’ve alluded to a little known, little used, concept by which marketers use search activity and trends to study customer behavior and marketing effectiveness. Consider that with the majority of U.S. adults online and studies suggesting 80-90% of those online use search, you have a tremendous, real time focus group of
- Published in Analytics, Brand Marketing, Display Advertising, Insights / Research, Natural Search / SEO, Paid Search, Search, Vertical Search
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Let Offline Experiences be your Guide
Monday, 06 November 2006
This weekend I had the good fortune to spend some time with Elliot Sloan, lead singer of Blessid Union of Souls at a Train concert. I often feel so focused on the day-to-day opportunities and challenges of online marketing that I fear losing perspective on traditional marketing; this experience was a refreshing view of event
- Published in Brand Marketing, Fun, Natural Search / SEO, Search
The blogger bandwagon – Google buys YouTube
Monday, 09 October 2006
Google Inc. (NASDAQ: GOOG) has agreed to acquire YouTube, the consumer media company where people watch and share original videos through a Web experience, for $1.65 billion in a stock-for-stock transaction. YouTube will operate independently to preserve its successful brand and passionate community.I feel like this is the only news today. Have you read the
- Published in Brand Marketing, Google
5 reasons to love MSN Ad Labs
Friday, 06 October 2006
If you have not already, I encourage you to spend time with MSN Ad Labs https://adlab.microsoft.com This is the first practical application of using search as an analytics resource.Still in development, you’ll find many sites and keywords not yet indexed but the insights for those that are available are tremendous. Visit Demos Here’s a sampling
- Published in Advertising, Insights / Research, Search
Geo optimization in Paid Search
Friday, 11 August 2006
MSN Search is light years ahead of the other engines due to demographic and regional bid optimization. Different from targeting, MSN Search allows you to simply bid more or less aggressively to target profiles helping large brands reach all search users while appearing more prominently for key audiences. Consider: Geo targeting Brand A a national
- Published in Advertising, Local, Search