The blogger bandwagon – Google buys YouTube
Monday, 09 October 2006
Google Inc. (NASDAQ: GOOG) has agreed to acquire YouTube, the consumer media company where people watch and share original videos through a Web experience, for $1.65 billion in a stock-for-stock transaction. YouTube will operate independently to preserve its successful brand and passionate community.I feel like this is the only news today. Have you read the
- Published in Brand Marketing, Google
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5 reasons to love MSN Ad Labs
Friday, 06 October 2006
If you have not already, I encourage you to spend time with MSN Ad Labs https://adlab.microsoft.com This is the first practical application of using search as an analytics resource.Still in development, you’ll find many sites and keywords not yet indexed but the insights for those that are available are tremendous. Visit Demos Here’s a sampling
- Published in Advertising, Insights / Research, Search
Geo optimization in Paid Search
Friday, 11 August 2006
MSN Search is light years ahead of the other engines due to demographic and regional bid optimization. Different from targeting, MSN Search allows you to simply bid more or less aggressively to target profiles helping large brands reach all search users while appearing more prominently for key audiences. Consider: Geo targeting Brand A a national
- Published in Advertising, Local, Search
