Google Now Reports Links to your Site
Monday, 05 February 2007
Feel like I’ve been neglecting my blog? I do though my feelings are torn as I’ve been traveling (and will be again), making posts difficult; I hate leaving my blog unsupported but those Mai Tais sure alleviate the concerns! 😉 I’m back for a while with so many topics and ideas broiling in my head
- Published in Analytics, Google, Natural Search / SEO, Search
It’s all about Search
Saturday, 27 January 2007
That was a bold perspective I frequently heard years ago while working for Yahoo! This isn’t new insight about Yahoo’s strategy (I’m often wonder what they’re doing); no, I want to share and discuss with you the claim. It’s ALL about Search Think about whether or not that is true for a moment and give
- Published in Brand Marketing, Insights / Research, Search
Comparison Shopping Does Not Drive Sales (not immediately anyway)
Tuesday, 23 January 2007
In a study I’m wrapping up of customer interaction with a single brand and store, we’ve found that as as 80% of all purchases are preceded by time with a comparison shopping engine. 80%! Do you know what impact CSEs have on your business? Most marketers relegate Shopping.com, Bizrate, or Shopzilla to an relevant but
- Published in Comparison Shopping, Insights / Research
Bees can tell you so much about your audience
Friday, 12 January 2007
103bees.com has a search engine analysis tool that knows whether a search leading to your site was a question or request. Already a great resource for marketing, 103bees.com provides natural search engine traffic analytics with a laundry list of statistics and in-depth information on the queries that drive visitors to your site. Discover the Long
- Published in Analytics, Vendors / Agencies
How effective is Google Base?
Monday, 18 December 2006
Brian Smith today pointed out some challenges worth reading about Google Base. For those of you unfamiliar with Base, consider it a comparison shopping engine where you can submit product to be searchable on Google. Like a CSE, you can describe any item you post with attributes and specs to help people find it when
- Published in Comparison Shopping, Google, Insights / Research
Search Behavior and a Proxy Site (yes, its a full day!)
Wednesday, 06 December 2006
The holidays sure keep us busy don’t they!? I confess my recent intermittent posts are not a result of the busy season but attention to new research and my support of a couple remarkable blogs. I anxiously await the results of a comprehensive study of online searcher behavior correlated with online activity and time spent,
- Published in Comparison Shopping, Insights / Research, Natural Search / SEO, Search, Vendors / Agencies