Marketers are Catching On
Saturday, 16 June 2007
Rejoice! According to the DMA, Brand and mass marketers are now using direct techniques in their campaigns in much the same way I’ve advocated before. More than half use one or more direct marketing channels such as search, email, or SEO in conjunction with their brand advertising. According to Peter Johnson of the DMA, “We
- Published in Brand Marketing, Insights / Research, Search
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Modeling Search and User Behavior to Measure Campaign Performance
Wednesday, 30 May 2007
The concept of using behavior, namely search behavior, to understand user intent and awareness is difficult to grasp. In an industry in which focus groups and panels are the norm, the most alien of insights is that of the searcher but, consider, the ability to track the behavior of an immense audience actively seeking, evaluating,
- Published in Advertising, Insights / Research, Search
Google’s Top 100 Validates Search as a Gold Mine of Insight
Wednesday, 23 May 2007
Anyone still question that search behavior and trends are your greatest source of insight to customer awareness, interest, and demand? Google doesn’t. Tuesday, Trends released a feature displaying the most recent, dynamic 100 searches (excluding porn, weather, and popular websites & celebrities), replacing Google Zeitgeist and giving us insight to why Dancing with the Stars
- Published in Analytics, Insights / Research, Search
Upcoming Online Marketing Conferences
Wednesday, 09 May 2007
Lee Odden reminded me of a goal I’ve had to replicate his promotion of industry events, sharing with you though, my perspective. June brings us a great variety of topics with one of the best e-Commerce shows, some divination of our future, and both remedial and advanced search marketing conferences (at one of which I’ll
- Published in Conferences / Events, Insights / Research
Trademark terms in Paid Search
Monday, 07 May 2007
This point of view has been a few days coming as the implications of a U.S. District Court in NY ruling in April have yet to be realized. I hope you are paying attention. A couple weeks ago, Judge Thomas J. McAvoy ruled for John Hamzik, who holds a trademark on “The Dating Ring,” against
- Published in Brand Marketing, Insights / Research, Paid Search, Search