Behavioral Search Marketing
Tuesday, 29 August 2006
Users search an average of 4 times before making a purchase so a bid strategy that tracks against the last search made before the purchase fails to reach customers at the start of their shopping experience. Study search behavior for each of your product types (not just your industry) to understand how customer might search
- Published in Insights / Research, Search
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Using Search as your Analytics Platform
Tuesday, 29 August 2006
Given the tremendous number of customers online and studies suggesting as many as 85% use Search, their activity can be monitored for insights on customer behavior, offline marketing effectiveness, brand awareness, product interest. Track impressions, click rates, conversion rates, etc. on groups of keywords to monitor how branded keywords perform against generic terms and keep
- Published in Analytics, Insights / Research, Search