Search For Insights
Friday, 17 November 2006
From time to time I’ve alluded to a little known, little used, concept by which marketers use search activity and trends to study customer behavior and marketing effectiveness. Consider that with the majority of U.S. adults online and studies suggesting 80-90% of those online use search, you have a tremendous, real time focus group of
- Published in Analytics, Brand Marketing, Display Advertising, Insights / Research, Natural Search / SEO, Paid Search, Search, Vertical Search
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Partners and Platforms Support Retailers Developing Keywords Lists
Tuesday, 31 October 2006
Online stores in need of help with a paid search keyword program should turn to Yahoo! and Google for support.With much anticipation, Yahoo’s new search platform allows advertisers to test different copy no the same keyword while auto-optimizing by favoring the ad which performs best. Yahoo! elevates paid search to the next level with their
- Published in Insights / Research, Search
Google Site Optimizer
Friday, 20 October 2006
I’m of the believe that you have to take Google’s tools for more than their face value. They claim, for example, that they don’t use Google Analytics to peer into website performance because of privacy, in a way, I hope they do leverage the data from Analytics. What better way to evaluate the value of
- Published in Analytics, Google, Insights / Research
5 reasons to love MSN Ad Labs
Friday, 06 October 2006
If you have not already, I encourage you to spend time with MSN Ad Labs https://adlab.microsoft.com This is the first practical application of using search as an analytics resource.Still in development, you’ll find many sites and keywords not yet indexed but the insights for those that are available are tremendous. Visit Demos Here’s a sampling
- Published in Advertising, Insights / Research, Search
Conversion Rate from Paid & Natural Search is equal!?!?
Friday, 29 September 2006
Internet Retailer posted an article today citing research from WebSideStory that argues conversion rate from Paid and Organic Search is about equal.I hope you aren’t misled by the article. Let me be clear first, I’m not going to discuss the difference between paid and organic search; You are being misled in that a 9% difference
- Published in Analytics, Insights / Research, Natural Search / SEO, Paid Search, Search
Comparison Shopping is a Catalog – The Kitchen Sink : Part 1
Monday, 25 September 2006
- Published in Comparison Shopping, Insights / Research
A Search Engine for Online Marketing
Wednesday, 20 September 2006
Online marketing professionals have a new resource born of our own industry to help them conduct research, ask questions, and learn the business. With the help of Swicki, a search engine designed to search only online marketing content has been developed. The engine supports web 2.0 technologies allowing users to recommend sites/content to be included
- Published in Fun, Insights / Research, Search, Vertical Search