Marketing is Dead
Wednesday, 11 April 2007
I recently had a chance to discuss the future of online advertising with Shane Vaughan, VP of Marketing for Balihoo, and offered a forum in which to share his perspective. He has succinctly characterized how the relevance of advertising, enabled by the internet, will deliver more qualified customers while supporting, not replacing, traditional forms of
- Published in Brand Marketing, Display Advertising, Insights / Research, Search, Targeting
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DoubleClick to Make Ad Inventory More Accessible
Wednesday, 04 April 2007
Our friends at DoubleClick have been in the news lately. I’ve largely ignored the acquisition hype as one thing is likely certain for which speculation is just that, they will be acquired. By whom is an interesting discussion but one purely academic. The frontrunners for the acquisition seem to be Microsoft and Google. I’ve read
- Published in Brand Marketing, Display Advertising, Google, MSN, Vendors / Agencies
How Ad Based Digital Content Allows Us to Reach Engaged Customers
Wednesday, 28 March 2007
Though we’ve witnessed the demise of Napster, dozens of other file sharing networks have risen in their place creating a network of 9.4M simultaneous peer-to-peer users legally, and illegally, trading music, movies, and other content. What does that have to do with Marketing you ask? Intent MediaWorks, endorsed by various record labels, has begun seeding
- Published in Brand Marketing, Fun, Web 2.0
Search Marketing is Reputation Management
Tuesday, 27 March 2007
I was wrestling with the concept of the value of Paid Search for Branding over the weekend as I contemplated the limitations of performance based bid management. As a fan of performance based bidding, I believe all search programs should be managed as such with even obscure objectives, such as creating awareness or branding, leveraging
- Published in Brand Marketing, Paid Search, Search
Managing Microsoft Content Ads
Monday, 12 March 2007
adCenter just introduced Microsoft Content Ads, their version of contextual advertising, which displays relevant ads from search into the content within MSN. According to the adCenter blog, the release (in beta) will be expanded with most ads now running in Health & Fitness, Money, Tech & Gadgets, and Travel and though similar to Google AdSense
- Published in Brand Marketing, MSN, Paid Search, Search
Produce Your Next Commercial for Free
Thursday, 01 March 2007
Limited marketing budgets? Annoyed with that agency you feel charges too much? Perhaps you feel you could do a better job creating a commercial for your company yourself thinking? Zooppa is for you! Yes, Zooppa, a new startup generating hype for their attempt at creating a platform for paid, user generated video, has released a
- Published in Brand Marketing, Fun, Vendors / Agencies, Web 2.0