Can I Get an S? Can I Get an M? Can I Get an X?
Thursday, 02 October 2008
Is that grammatically correct? If S is a consonant, should it be “Can I Get a S?” an S? Who’s going? I couldn’t be more excited; the conference is expecting over 2,000 search marketing professionals, agencies, and marketers and I haven’t been to NYC in some time. Monday through Wednesday next week, the industry converges
- Published in Conferences / Events, Google, Insights / Research, Local, Natural Search / SEO, Paid Search, Search, Vendors / Agencies, Vertical Search, Yahoo!
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Local Search Engine Zvents Raises $24M
Tuesday, 30 September 2008
Let me diverge from my usual contemplations to share with you some news about the company that keeps me busy, in a rare post about Zvents. Today, the local search engine announced $24M in funding, secured with Nokia Growth Partners, AT&T and NAVTEQ. “Zvents has spent four years building a world-class local search service,†said
- Published in Insights / Research, Local, Search, Web 2.0
Integrate Search Marketing with Offline! (for cryin’ out loud!)
Tuesday, 09 September 2008
My heart bleeds with tears of sorrow at the discovery by iProspect and JupiterResearch that nearly half (45%) of search engine marketers do NOT integrate their search marketing efforts with offline channels. diable pensez-vous?!? (pardon my french) How can we be doing this when evidence consistently shows that a majority of searchers are driven to
- Published in Brand Marketing, Display Advertising, Paid Search, Search
The Library Analogy Takes Hold
Monday, 08 September 2008
The turn of the year brought us Christmas, New Years Eve, and one of my favorite favorite ideas: The Library Analogy. The premise is simple, the easiest way to explain SEO to someone unfamiliar with search engines, websites, or optimization, is to compare the practice to managing a library. I won’t go into the detail
- Published in Natural Search / SEO, Search