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Who’s at Ad:tech next week?

Friday, 11 April 2008 by Paul O'Brien

ad:tech San Francisco, the interactive advertising and technology conference and exhibition, starts next week at the Moscone Center. The show blends keynote speakers, topic driven panels and workshops to provide us with the tools and techniques needed to keep up and compete. It has, perhaps, the best show floor in the industry making it one

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Published in Advertising, Conferences / Events, eCommerce, Insights / Research, Local, Search, Social Media

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Online Marketing Heroes

Wednesday, 05 March 2008 by Paul O'Brien

Certainly, one has to have a degree of ego involved with starting one’s own blog, after all, these are my thoughts; thoughts I presume are of interest to someone. Sure, perhaps it isn’t really “ego” but, needless to say, I wouldn’t be doing this if I didn’t hope someone cared and derived a modicum of

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Published in Advertising, eCommerce, Insights / Research, Search, Social Media

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Traditional Marketers Don’t Get It

Thursday, 11 October 2007 by Paul O'Brien

IBM Distinguished Engineer Mike Moran had the forethought to more eloquently title an article, “Why Search Marketing Is So Hard,” but what it comes down to, in understanding why some marketers can’t catch on, is how search works. That search marketing is a radically different, alien form of advertising, to traditional marketers. What is second nature to

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Published in Paid Search, Search

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Banner Ads Work! well… they do something

Wednesday, 30 May 2007 by Paul O'Brien

How many can name the product from last banner ad they saw? Chances are, none of you. But according to what I found through ars technica, that’s okay. The Journal of Consumer Research published findings that repeated exposure to banner ads results in positive feelings for that which is advertised. They asked students to read

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Published in Analytics, Brand Marketing, Display Advertising, Insights / Research

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Let Offline Experiences be your Guide

Monday, 06 November 2006 by Paul O'Brien

This weekend I had the good fortune to spend some time with Elliot Sloan, lead singer of Blessid Union of Souls at a Train concert. I often feel so focused on the day-to-day opportunities and challenges of online marketing that I fear losing perspective on traditional marketing; this experience was a refreshing view of event

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Published in Brand Marketing, Fun, Natural Search / SEO, Search

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