Paid Search Archives - Page 2 of 3

Paid Clicks are Dead. Long Live Paid Clicks!

Wednesday, 27 February 2008 by Paul O'Brien

According to comScore, Google’s paid search click volume fell 7% in January, from the previous month, and were relatively flat with the same period last year. Industry pundits, economists, and search experts are fervent with the data, citing everything from a slow month, to validation of a recession, to the downfall of society! I for

Published in Advertising, Search

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Large Scale Bid Management – Pubcon 2007 session digest

Friday, 14 December 2007 by Paul O'Brien

After a nightmare traveling (I haven’t had much luck lately) with 6 hours to go from SFO to Las Vegas, I arrived only in time for the Tuesday afternoon session, “Large scale bid management”. I was anxious to listen in having done that very thing at HP and now find myself starting such campaigns again.

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Published in Conferences / Events, Paid Search, Vendors / Agencies

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Is Your Paid Seach Vendor Ignorant (or Incompetent)?

Thursday, 04 October 2007 by Paul O'Brien

Recently, paid search vendors have been an object of my scrutiny. In the process, I’ve been alarmed at the significant variation in capabilities between them as they make wild claims and in order to win business. One capability (or rather, incapability) repeatedly stuck out at numerous agencies; this angered me so much that I want

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Published in Paid Search, Search, Vendors / Agencies

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Trademark terms in Paid Search

Monday, 07 May 2007 by Paul O'Brien

This point of view has been a few days coming as the implications of a U.S. District Court in NY ruling in April have yet to be realized. I hope you are paying attention. A couple weeks ago, Judge Thomas J. McAvoy ruled for John Hamzik, who holds a trademark on “The Dating Ring,” against

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Published in Brand Marketing, Insights / Research, Paid Search, Search

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A Random Walk Down Search

Monday, 02 April 2007 by Paul O'Brien

Interesting search results on Google today… I usually do my book shopping on Amazon. Having built a history of preferences over the years, I must admit, their recommendations alone keep me coming back for more. Today, I deviated from the norm while looking for James Surowiecki’s The Wisdom of Crowds and searched Google. If you

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Published in Search, Surplus

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MSN Search Excluding Paid Search Advertisers from Natural

Tuesday, 13 March 2007 by Paul O'Brien

Did you know your position in natural search results could be adversely affected by a paid search listing? Weeks ago Microsoft filed a patent with which their search algorithm could filter the organic results to remove any duplicate listings (two domains pointing to the same website). Interesting implications I’ll admit, I’m intrigued and hope Microsoft

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Published in Search

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Building an Effective Paid Search Program

Tuesday, 27 February 2007 by Paul O'Brien

It seems every day we are faced with new SEM opportunities from MSN, Google, Yahoo, Ask, and, shortly, AOL. With demographic and geographic targeting now available, quality scores to consider, the long tail, copy and landing page tests, and increasing bid rates, where does one begin? If someone was already familiar with the concepts of

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Published in Analytics, Paid Search, Search

6 Comments