Click Here – The Importance of Anchor Text
Wednesday, 23 January 2008
There is a fascinating SERP artifact which almost prompts me to question whether or not there is no more valuable focus in SEO than anchor text. Anchor text you ask, how can that possibly be most important?? Well in truth, I’m not supposing it is but give these searches a moment of your time. “Click
- Published in Fun, Natural Search / SEO
How to Explain SEO to the Illiterate – the Library Analogy
Thursday, 27 December 2007
- Published in Fun, Insights / Research, Natural Search / SEO
Large Scale Bid Management – Pubcon 2007 session digest
Friday, 14 December 2007
After a nightmare traveling (I haven’t had much luck lately) with 6 hours to go from SFO to Las Vegas, I arrived only in time for the Tuesday afternoon session, “Large scale bid management”. I was anxious to listen in having done that very thing at HP and now find myself starting such campaigns again.
- Published in Conferences / Events, Paid Search, Vendors / Agencies
Improving Search through Google’s Distributed File System
Thursday, 08 November 2007
For those of you interested my post last month about how search engines really work, Doug Judd has written a slightly technical brief about the Google File System and specifically, how it can be improved. Doug is leading an open-source project which builds on top of distributed file systems like GFS, HDFS, and Kosmos, bringing
Why the world needs SEOs (or – Google only works in an efficient market)
Tuesday, 30 October 2007
In our industry, we often opine two important considerations:Google’s algorithmThe Question (if you will) of an SEO Most significant to the first question is the process of SEO itself; our constant evaluation of how it works, methodology, success stories and failures. We question how the model works so as to effectively optimize a site to
- Published in Natural Search / SEO, Search
