Search Archives - Page 11 of 24

Paid Clicks are Dead. Long Live Paid Clicks!

Wednesday, 27 February 2008 by Paul O'Brien

According to comScore, Google’s paid search click volume fell 7% in January, from the previous month, and were relatively flat with the same period last year. Industry pundits, economists, and search experts are fervent with the data, citing everything from a slow month, to validation of a recession, to the downfall of society! I for

Published in Advertising, Search

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Yahoo, Microsoft, Google oh my! (part 2 – the acquisition)

Wednesday, 06 February 2008 by Paul O'Brien

As questions whirl about the bid from Microsoft to acquire Yahoo!, I’m still astounded at how the focus of the media is on Search and what such a merger of traditional technology and internet behemoths will mean for Yahoo’s share of search relative to Google. The fact is, Google’s core technology and search science means

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Published in Search

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Universal Search by Vertical

Wednesday, 30 January 2008 by Paul O'Brien

Can I take a moment and violate what is perhaps one of the more pervasive of the seven deadly sins? I recently had the honor of playing a role (albeit a bit part) in the release of the first blended vertical search technology. Monday, time based local search engine Zvents released Federated Local Search blending

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Published in Search, Social Media

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Weighting the Value of Inlinks by Your Domain’s Life

Wednesday, 30 January 2008 by Paul O'Brien

Does anyone know… Does Google weight the value of inlinks relative to the lifespan of a website? While debating with some friends the question of buying links, I argued that buying links has its place in that new businesses, new companies with no brand recognition, reputation, or awareness, need way to catch up to the

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Published in Insights / Research, Natural Search / SEO

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Click Here – The Importance of Anchor Text

Wednesday, 23 January 2008 by Paul O'Brien

There is a fascinating SERP artifact which almost prompts me to question whether or not there is no more valuable focus in SEO than anchor text. Anchor text you ask, how can that possibly be most important?? Well in truth, I’m not supposing it is but give these searches a moment of your time. “Click

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Published in Fun, Natural Search / SEO

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How to Explain SEO to the Illiterate – the Library Analogy

Thursday, 27 December 2007 by Paul O'Brien

Having spent the past few days with family and friends for the Holiday, I repeatedly found myself in the situation of trying to explain search engine optimization and how websites are not simply ‘found’ through Google. Peppered with questions about how SEO is Marketing or why Google doesn’t just do a better job, I can

Published in Fun, Insights / Research, Natural Search / SEO

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Large Scale Bid Management – Pubcon 2007 session digest

Friday, 14 December 2007 by Paul O'Brien

After a nightmare traveling (I haven’t had much luck lately) with 6 hours to go from SFO to Las Vegas, I arrived only in time for the Tuesday afternoon session, “Large scale bid management”. I was anxious to listen in having done that very thing at HP and now find myself starting such campaigns again.