Search Archives - Page 10 of 24

Google wins another title; overtakes Yahoo

Thursday, 15 May 2008 by Paul O'Brien

I’d bet you didn’t realize that for all the hype Google receives for having the greatest search share, Yahoo! still reigns supreme as the most used (trafficked) website. According to comScore latest numbers, Yahoo serves 33.6 billion page views per month easily eclipsing Google’s 28.7 billion. Traditional marketers (or, frankly, savvy marketers who recognize that

Published in Advertising, Search

2 Comments

Who’s at Ad:tech next week?

Friday, 11 April 2008 by Paul O'Brien

ad:tech San Francisco, the interactive advertising and technology conference and exhibition, starts next week at the Moscone Center. The show blends keynote speakers, topic driven panels and workshops to provide us with the tools and techniques needed to keep up and compete. It has, perhaps, the best show floor in the industry making it one

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Published in Advertising, Conferences / Events, eCommerce, Insights / Research, Local, Search, Social Media

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Pop Labs Conversion Closing Rap

Sunday, 06 April 2008 by Paul O'Brien

Poetic Prophet, Chuck, a Pop Labs super star and viral marketing genius (though they deal in SEO and search marketing) is turning interactive marketing concepts into original music. Here, a rap about making the right choices in your online marketing campaigns to increase not only traffic but the conversions you get. I’m looking forward to

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Published in Fun, Paid Search, Vendors / Agencies

1 Comment

Online Marketing Heroes

Wednesday, 05 March 2008 by Paul O'Brien

Certainly, one has to have a degree of ego involved with starting one’s own blog, after all, these are my thoughts; thoughts I presume are of interest to someone. Sure, perhaps it isn’t really “ego” but, needless to say, I wouldn’t be doing this if I didn’t hope someone cared and derived a modicum of

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Published in Advertising, eCommerce, Insights / Research, Search, Social Media

9 Comments

Paid Clicks are Dead. Long Live Paid Clicks!

Wednesday, 27 February 2008 by Paul O'Brien

According to comScore, Google’s paid search click volume fell 7% in January, from the previous month, and were relatively flat with the same period last year. Industry pundits, economists, and search experts are fervent with the data, citing everything from a slow month, to validation of a recession, to the downfall of society! I for

comscore Google paid clicks Paid Search revenue sem volume Yahoo!

Published in Advertising, Search

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Yahoo, Microsoft, Google oh my! (part 2 – the acquisition)

Wednesday, 06 February 2008 by Paul O'Brien

As questions whirl about the bid from Microsoft to acquire Yahoo!, I’m still astounded at how the focus of the media is on Search and what such a merger of traditional technology and internet behemoths will mean for Yahoo’s share of search relative to Google. The fact is, Google’s core technology and search science means

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Published in Search

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Universal Search by Vertical

Wednesday, 30 January 2008 by Paul O'Brien

Can I take a moment and violate what is perhaps one of the more pervasive of the seven deadly sins? I recently had the honor of playing a role (albeit a bit part) in the release of the first blended vertical search technology. Monday, time based local search engine Zvents released Federated Local Search blending