Search Archives - Page 9 of 24

The Library Analogy Takes Hold

Monday, 08 September 2008 by Paul O'Brien

The turn of the year brought us Christmas, New Years Eve, and one of my favorite favorite ideas: The Library Analogy. The premise is simple, the easiest way to explain SEO to someone unfamiliar with search engines, websites, or optimization, is to compare the practice to managing a library. I won’t go into the detail

Published in Natural Search / SEO, Search

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Social Search Networking

Friday, 05 September 2008 by Paul O'Brien

Full disclosure! This post completely violates the laws of link baiting, enticing industry leaders and bloggers to come to SEO’Brien just to see how/why I’ve linked to them; so to you I say! “hey there” I’m not doing that intentionally but had such a fantastic time with the folks at the Search Engine Strategies, WebmasterRadio

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Published in Conferences / Events, Fun, Search, Vendors / Agencies

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Local Search Behind MTV Campus Daily Guides Reaches College Demographic

Tuesday, 26 August 2008 by Paul O'Brien

With a tremendous amount of fanfare (I had a parade come through the office this morning), I’m excited to share that Zvents has partnered with MTV to deliver a comprehensive local search experience to Campus Daily Guides published by mtvU. Creating a unique opportunity to reach the affluent college demographic, Zvents is powering the local

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Published in Fun, Local, Search

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Search Marketing Standard

Thursday, 21 August 2008 by Paul O'Brien

One of my favorite industry print publications was recently acquired by iNET Interactive and I was curious what interest a social media company would have in a trade magazine. Launched in early 2006, Search Marketing Standard delivers practical, intuitive search marketing information immediately applicable to search engine programs. With insight on pay-per-click advertising, search engine

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Published in Search, Social Media

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Getting your events and promotions online

Thursday, 14 August 2008 by Paul O'Brien

I’ve had the distinguished honor of having an article featured in this month’s edition of Event Solutions Magazine bringing to their audience some of the most basic online marketing tenants that we so easily forget as still being foreign to most marketers. What are the basics? How does one get started? Here’s an excerpt: Most

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Published in Insights / Research, Local, Natural Search / SEO, Paid Search, Search, Social Media

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Is the media helping or hurting our understanding of SEO?

Friday, 25 July 2008 by Paul O'Brien

CNET’s Stephen Shankland has written a thorough review of Microsoft’s BrowseRank, “Microsoft tries to one-up Google PageRank” but its this perspective that really tells the story. It’s maddening to see yet another naive or deliberately misleading article on an innovation in search ranking, that perpetuates persistent misunderstanding of how search works and what makes search

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Published in Insights / Research, Search

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The Top 10 SEO Myths (& Priorities)

Thursday, 03 July 2008 by Paul O'Brien

iMedia Connection, Associate Editor Michael Estrin has pulled together a must read SEO article with contributions from SEO Superstars, Kevin Ryan, Paul Bruemmer, Danny Sullivan, Aaron Wall, Shimon Sandler, and Google’s Adam Lasnik. The article reviews what I think everyone would agree are the most widely believed myths as well as the most important considerations

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Published in Natural Search / SEO, Search

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