Let Offline Experiences be your Guide
Monday, 06 November 2006
This weekend I had the good fortune to spend some time with Elliot Sloan, lead singer of Blessid Union of Souls at a Train concert. I often feel so focused on the day-to-day opportunities and challenges of online marketing that I fear losing perspective on traditional marketing; this experience was a refreshing view of event
- Published in Brand Marketing, Fun, Natural Search / SEO, Search
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Ammunition for those Search Marketing Budgets
Friday, 27 October 2006
Earlier this month Piper Jaffray & Co released a study of 5 marketing channels concluding that consumers, rather than going to online stores, are increasingly likely to use Online Search to find products and services.Further, Search is by far the most efficient at acquiring customers. With an average cost per acquisition of $8.50 across all
- Published in Paid Search, Search
A Search Engine for Online Marketing
Wednesday, 20 September 2006
Online marketing professionals have a new resource born of our own industry to help them conduct research, ask questions, and learn the business. With the help of Swicki, a search engine designed to search only online marketing content has been developed. The engine supports web 2.0 technologies allowing users to recommend sites/content to be included
- Published in Fun, Insights / Research, Search, Vertical Search