Industry Archives - Page 28 of 53

The Library Analogy Takes Hold

Monday, 08 September 2008 by Paul O'Brien

The turn of the year brought us Christmas, New Years Eve, and one of my favorite favorite ideas: The Library Analogy. The premise is simple, the easiest way to explain SEO to someone unfamiliar with search engines, websites, or optimization, is to compare the practice to managing a library. I won’t go into the detail

Published in Natural Search / SEO, Search

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Social Search Networking

Friday, 05 September 2008 by Paul O'Brien

Full disclosure! This post completely violates the laws of link baiting, enticing industry leaders and bloggers to come to SEO’Brien just to see how/why I’ve linked to them; so to you I say! “hey there” I’m not doing that intentionally but had such a fantastic time with the folks at the Search Engine Strategies, WebmasterRadio

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Published in Conferences / Events, Fun, Search, Vendors / Agencies

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Marketing with Online Video

Tuesday, 02 September 2008 by Paul O'Brien

Creating a viral video that conquers YouTube isnâ€™t always by accident. Many companies are achieving success promoting their brands, websites, and businesses through a video on YouTube that spreads through the Internet like wildfire. They do so through careful creation and promotion of the video that encourages people not only to watch, but to pass

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Published in Advertising, Social Media

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OB for P!

Thursday, 28 August 2008 by Paul O'Brien

The Democratic National Convention has certainly kept me busy!! Don’t misunderstand me, not because I’m at the convention, or even in Denver, it has just been a busy week…. I plan to announce my Vice Presidential running mate in early 2009. Preferably someone with viral marketing experience.

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Published in Social Media, Surplus

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Local Search Behind MTV Campus Daily Guides Reaches College Demographic

Tuesday, 26 August 2008 by Paul O'Brien

With a tremendous amount of fanfare (I had a parade come through the office this morning), I’m excited to share that Zvents has partnered with MTV to deliver a comprehensive local search experience to Campus Daily Guides published by mtvU. Creating a unique opportunity to reach the affluent college demographic, Zvents is powering the local

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Published in Fun, Local, Search

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AdBrite is the #3 Fastest Growting Advertising Company in America

Monday, 25 August 2008 by Paul O'Brien

One of my personal favorite ad networks, AdBrite, was named one of the fastest-growing private companies in America in Inc. Magazineâ€™s annual Inc. 5000 list. As one of the easiest networks to leverage, Adbrite is a turnkey advertising solution for online marketers enabling anyone to quickly launch a banner campaign with innovative targeting and broad

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Published in Brand Marketing, Display Advertising, Vendors / Agencies

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Search Marketing Standard

Thursday, 21 August 2008 by Paul O'Brien

One of my favorite industry print publications was recently acquired by iNET Interactive and I was curious what interest a social media company would have in a trade magazine. Launched in early 2006, Search Marketing Standard delivers practical, intuitive search marketing information immediately applicable to search engine programs. With insight on pay-per-click advertising, search engine

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Published in Search, Social Media

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