Omniture Aquires Mercado – End to End Demand Engine in the Works
Monday, 20 October 2008
Last week, web site analytics engine Omniture agreed to acquire Mercado’s multi-channel retailer site search and merchandising businesses. Macy’s, Overstock.com, Williams-Sonoma Inc., Sears Holdings Corp., and OfficeMax, are just a few of the major retailers who use leverage Mercado consulting and technology services to vastly improve the effectiveness of their store’s navigation, search experience, and
- Published in Analytics, Insights / Research, Paid Search, Search, Vendors / Agencies
Paid Search Drives Organic Search Traffic – A 48 Hour Case Study
Thursday, 16 October 2008
What struck me so directly, was how readily available and easily developed this insight was, once it occurred to me to try. 48 hours ago, I shut off a paid search campaign of over 10,000 keywords. The exact amount isn’t as applicable to you as knowing that this was the entire SEM campaign for a
- Published in Analytics, Insights / Research, Natural Search / SEO, Paid Search, Search
What It Feels Like… to maybe have someone who writes for Esquire to have heard about your idea?
Friday, 10 October 2008
Leave it to Esquire to bring the Library analogy to explain search and SEO to the masses. In the November ’08 issue, an endorsement of The Public Library from Esquire’s Meryl Rothstein reads, …a librarian is like a Google that actually finds what you’re looking for and never clutters your screen with porn. That’s sort
Is SEOmoz Building a Search Engine? – Live from SMX
Tuesday, 07 October 2008
Vintage Bath & Tub‘s Allan Dick hosted a fantastic dinner last night; bringing together the cream of the crop of search for a few hours of fun and food. I had no idea the fun would serve to validate my assertion that SEOmoz is on to something big. The annual dinner always features an innovative
- Published in Conferences / Events, Fun, Search
