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Learning from Google Analytics in Workforce Development

Tuesday, 05 June 2018 by Paul O'Brien

Recently, Trevor Boehm, program Director at the Techstars Impact Accelerator and founder of Assemble, had me stand in a line. Not just any line mind you, I stood in a line with the exceptional entrepreneurs of Impact Hub’s Workforce Development Accelerator. At one end of the line, those who felt “metrics” were of great importance in

Published in Analytics, Local

Tagged under: Analytics, classes, data, education, impact, incubator, jobs, metrics, tracking, training, workforce development

Google Analytics for Startups

Thursday, 10 July 2014 by Paul O'Brien

Some time ago, I had the honor of speaking during PeopleFund’s Innovation Week on the question of how to make the most of Google Analytics, with the fewest resources. Simply put, what every startup should do to make the platform one of their most valuable tools. Isn’t it already one of a startup’s most valuable tools??

Published in Analytics, Startups

Tagged under: Analytics, dashboards, data, google analytics, intelligence, kpis, marketing, optimization, testing

SEO Firms Must Become Digital Media Agencies

Tuesday, 19 October 2010 by Paul O'Brien

One of these days, Marketers are going to learn. It will be a new dawn for marketing! A shining era in which everyone recognizes how interwoven search is with everything a business does. Until then, we’ll continue to plod along… Joe Devine, CEO of The Search Engine Guys in Austin, Texas knows this all too

Published in Advertising, Search, Social Media

Tagged under: bing, community, facebook, friends, like, microsoft, MSN, netflix, Search, search engine guys, search engine optimization, seo, social, social marketing, TSEG

On the Growth of an Internet Startup

Thursday, 02 April 2009 by Paul O'Brien

We’re in for a rough year. You heard it here first (*tongue in cheek*); there is some indication that the economy is chugging along more slowly than usual and with Obama in office, we’re in for “Change.” That can only mean one thing, well, three things: tightening belts, possible layoffs, maybe some mortgage foreclosures. Take

Published in Analytics, Blogs & Blogging, Industry, Insights / Research, Natural Search / SEO, Paid Search, Search, Social Media, Vendors / Agencies

Tagged under: arbitrage, best, efficiency, email, lead gen, leads, pr, priorities, public relations, sem, startup, startups, top, top 5, traffic, twitter

The 4 Fundamental Web Technologies for User Retention

Friday, 24 October 2008 by Paul O'Brien

Standing in the shower this morning I had one of those epiphanies (yes, I know, perhaps TMI but I like to paint a picture in your mind so you can follow along with my logic 🙂 ). This was an epiphany while contemplating why people stay with a website. As I considered all of the

Published in Comparison Shopping, Google, Insights / Research, Natural Search / SEO, Search, Social Media

Tagged under: design, eCommerce, optimization, personlization, personlize, retain, retention, Search, seo, site, site design, social network, social networking, web design, website

The Library Analogy Takes Hold

Monday, 08 September 2008 by Paul O'Brien

The turn of the year brought us Christmas, New Years Eve, and one of my favorite favorite ideas: The Library Analogy. The premise is simple, the easiest way to explain SEO to someone unfamiliar with search engines, websites, or optimization, is to compare the practice to managing a library. I won’t go into the detail

Published in Natural Search / SEO, Search

Tagged under: analogy, bookmobile, library, natural search, optimization, optimize, organic search, Search, search engine, search results, seo

How to Explain SEO to the Illiterate – the Library Analogy

Thursday, 27 December 2007 by Paul O'Brien

Having spent the past few days with family and friends for the Holiday, I repeatedly found myself in the situation of trying to explain search engine optimization and how websites are not simply ‘found’ through Google. Peppered with questions about how SEO is Marketing or why Google doesn’t just do a better job, I can