Topics - Page 72 of 100

Marketing with Online Video

Tuesday, 02 September 2008 by Paul O'Brien

Creating a viral video that conquers YouTube isnâ€™t always by accident. Many companies are achieving success promoting their brands, websites, and businesses through a video on YouTube that spreads through the Internet like wildfire. They do so through careful creation and promotion of the video that encourages people not only to watch, but to pass

Published in Advertising, Social Media

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OB for P!

Thursday, 28 August 2008 by Paul O'Brien

The Democratic National Convention has certainly kept me busy!! Don’t misunderstand me, not because I’m at the convention, or even in Denver, it has just been a busy week…. I plan to announce my Vice Presidential running mate in early 2009. Preferably someone with viral marketing experience.

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Published in Social Media, Surplus

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Local Search Behind MTV Campus Daily Guides Reaches College Demographic

Tuesday, 26 August 2008 by Paul O'Brien

With a tremendous amount of fanfare (I had a parade come through the office this morning), I’m excited to share that Zvents has partnered with MTV to deliver a comprehensive local search experience to Campus Daily Guides published by mtvU. Creating a unique opportunity to reach the affluent college demographic, Zvents is powering the local

advertise Advertising business events Local marketing merchant merchants mtv mtvu promote promotion promotions Search small business zvents

Published in Fun, Local, Search

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AdBrite is the #3 Fastest Growting Advertising Company in America

Monday, 25 August 2008 by Paul O'Brien

One of my personal favorite ad networks, AdBrite, was named one of the fastest-growing private companies in America in Inc. Magazineâ€™s annual Inc. 5000 list. As one of the easiest networks to leverage, Adbrite is a turnkey advertising solution for online marketers enabling anyone to quickly launch a banner campaign with innovative targeting and broad

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Published in Brand Marketing, Display Advertising, Vendors / Agencies

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Search Marketing Standard

Thursday, 21 August 2008 by Paul O'Brien

One of my favorite industry print publications was recently acquired by iNET Interactive and I was curious what interest a social media company would have in a trade magazine. Launched in early 2006, Search Marketing Standard delivers practical, intuitive search marketing information immediately applicable to search engine programs. With insight on pay-per-click advertising, search engine

magazine print publication Search search marketing standard trade trade pub

Published in Search, Social Media

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Getting your events and promotions online

Thursday, 14 August 2008 by Paul O'Brien

I’ve had the distinguished honor of having an article featured in this month’s edition of Event Solutions Magazine bringing to their audience some of the most basic online marketing tenants that we so easily forget as still being foreign to most marketers. What are the basics? How does one get started? Here’s an excerpt: Most

event events interactive internet Local online promotion promotions sale sales sem seo

Published in Insights / Research, Local, Natural Search / SEO, Paid Search, Search, Social Media

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Is the media helping or hurting our understanding of SEO?

Friday, 25 July 2008 by Paul O'Brien

CNET’s Stephen Shankland has written a thorough review of Microsoft’s BrowseRank, “Microsoft tries to one-up Google PageRank” but its this perspective that really tells the story. It’s maddening to see yet another naive or deliberately misleading article on an innovation in search ranking, that perpetuates persistent misunderstanding of how search works and what makes search